Is Woodland Lifestyle Flooring affected by fading?

Flooring can fade in colour if it is consistently exposed to sunlight. If furniture is placed in certain spots and never moved, the fading occurs in patches. For this reason, it is advisable to restrict the exposure to harsh sunlight. Also, furniture should be moved around regularly so that the natural fading takes place at a more even rate.

This is typical of solid timber flooring and is not a product flaw. The warranty information section states this also.